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Real estate is a funny business, one that by its very nature is ever-changing. And I don’t just mean the industry itself; I am also referring to each individual agent’s business. For example, I have had an excellent 2017 by nearly any measure. I have listed a number of great… Read More

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If you’ve been following this blog, you’ll recall that recently I’ve been doing a run-down of various websites and their importance to real estate agents operating in this digital age (links to the previous articles are at the end of this one). There are a more sites out… Read More

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As we continue our tour of real estate websites and online resources, we come upon the virtual melting pot of professionals: LinkedIn. LinkedIn is something of a hybrid of Facebook, Yelp and Craigslist. It lets people set up their own profiles to market their skills and experience, network… Read More

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As we continue our tour through websites relevant to building a real estate business, we reach quite a doozy: the world’s largest social network. Facebook is practically synonymous with social media, having inhereted the crown from Myspace years ago and continued to dominate to the point that it… Read More

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Continuing my thoughts on real estate websites and online reviews, we come to a site that has recently been marketing itself extensively. You may have seen the television commercials with Elizabeth Banks, which have bolstered the site’s visibility among consumers substantially. It doesn’t hurt that the site’s domain… Read More

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Last week I talked about Zillow and its effect on real estate marketing. Today, I’d like to discuss a similar site that is deceptively important to today’s Realtors: Yelp. Yelp is an incredibly ubiquitous website that allows anyone to review and locate local businesses. It is so commonly… Read More