My Exclusive Marketing Program
My Listing Process
- Prepare a Comparative Market Analysis of your home.
Click Here to find out what your
home is worth.
- Determine the best possible list price for your home in
today's market.
- Prepare a Seller's Net Sheet and update it for each
offer we receive.
- Complete and review the listing agreement with you.
- Prepare your home for sale:
I recommend how to make your home look its best during its
time on the market to assure the highest price and shortest
time on the market
- Staging
My complete home staging process takes 1-2 days. Furniture,
pictures, accessories, lamps, etc. Are in place.
- Landscaping
- Managing
Simultaneously with staging, I manage the landscaping
project for 2-5 days.
My Marketing Process
In marketing your home, I will incorporate:
- A Brochure
This will include information on the benefits of your
neighborhood.
- A Letter to prospective buyers
This will include information regarding your home's
amenities, to reinforce the appeal of your home.
- A Virtual Tour
This will show your home to prospective buyers and agents on
the Internet.
- Install a Supra Key Safe and our exclusive For Sale
sign.
- Create a professional informational brochure/flyer
highlighting the key selling points of your home for
prospective purchasers.
- Prepare your individual marketing booklet to be left in
your home at all times.
- Prepare a home narrative for the agents showing your
home to assure that they are familiar with all the features.
- The Multiple Listing Services - Professionally represent
your home to the Multiple Listing Association. As a result,
your home will be exposed to every agent in your area.
- Brokers Open House - Hold a Brokers Tour/Open House
during the week to assure optimum exposure with agents who
have clients for this area.
- Flyers - Professionally create, produce, and distribute
flyers at weekly marketing meetings in your area as well as
for the distribution in your home and flyer box.
- Just Listed flyer - Prepare a Just Listed flyer to be
distributed to the homes in your neighborhood. Neighbors are
often an excellent source of buyers - they know the benefits
of the community.
- Exclusive mailing list - Prepare and send an
informational flyer about your home to the top agents in
your area.
- Advertising - Advertisements for your home will be
placed in the property pages on a regular basis, as well as
listing your property on at least 10 Internet sites:
www.mlslistings.com •
realtor.com •
calprops.com •
homeseekers.com; •gmacrealestate.com
homes.com •
homeadvisor.com •
calprops.com/ejohal •
yahoo.com •
seeitbuyit.com
- Public Open Houses - Hold public Open Houses according
to your wishes. I recommend most Saturdays and Sundays
1pm-4pm.
My Communication With You
- As we begin our seller/agent relationship, I give you my
personal commitment of thorough, direct communication
regarding the current market and the marketing of your home.
- I will verbally keep in touch with you at least twice a
week, via email at least twice a week for any new market
update (listings, pending, sale) and with any showing of
your home by any buyer's agent and after open houses.
- I will provide a written report over 4-6 weeks to fully
inform you of all my work and the marketing done on your
behalf to date.
Your Sale
- I will make sure your Open Houses start on time and will
not close until every present buyer satisfies his/her
interest in viewing your home.
- I will make sure every visitor signs in and will
follow-up with them at the end of the day.
- I will make sure that your Open House is an event that
leaves memorable impressions on every visitor: the
presentation of the home, lights, light music, marketing
materials, plenty of flyers, disclosures and reports are
available per request.
- I will be present at any and all purchase
agreement/offer presentations.
- Qualify all purchasers - As offers are presented, I will
qualify all the purchasers prior to a response to their
offer: check their credit score, bank statements, and speak
with their mortgage broker to verify the pre-approval
letter.
Closing Your Transaction
- Constantly keep you informed as to the progress of your
Earnest Money Agreement from the time of signing until the
close of your sale.
- Escrow and closing
I work hard to handle any situation that may arise with
mortgage bankers, escrow agents, appraisers, underwriters,
inspectors, purchasers, and other agents during the time of
escrow up to the actual close of your sale.
My escrow team consists of:
• an Escrow Officer
• an Escrow Assistant
• a Team Appraiser
On the day of signing, a Listing Agreement Escrow is opened.
Escrow officer, the Escrow Officer orders preliminary report
and HOA documents, collects home, roof, termite and any
other inspections to be signed by the buyers after offer is
signed, informs of any conversations with the buyer, buyer's
agent, and buyer's mortgage broker to assure I have complete
information on the process.
- I arrange to have all the necessary papers available
locally to facilitate the signing of your closing documents.
The above marketing program is my commitment to you! I will work hard to represent you in the prompt sale of your home at the best possible price. When - and only when - you have received the proceeds from the sale of your home do I receive payment for my services.
I look forward to working with you.
